- July 13, 2021
- Posted by: Stratford Team
- Category: Business
5 min read
Opinions expressed by Entrepreneur contributors are their own.
If you’re like most entrepreneurs, you’re always thinking about ways you can optimize your business to make more money, whether it’s increasing revenue or cutting costs. If you’re running an online store, one of the best steps you can take is increasing its average order value — in other words, the average dollar amount of products purchased by a single user in a single action.
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Increasing average order value, assuming you can retain the same number of transactions, will increase your total revenue. It could also facilitate higher customer loyalty and increase the value of each new visitor who comes to your site.
The question is, what steps can you take to increase average order…