- June 17, 2021
- Posted by: Stratford Team
- Category: Business
The Amazon Appstore has now joined Google in following Apple’s lead in reducing commissions for smaller developers – but with an interesting twist. The Amazon Appstore is an alternative place for people to download Android apps.
Apple last year announced its Small Business Program, a clever way to reduce antitrust pressure by reducing its cut of app sales to 15% for all but the very largest developers. Google did the same this year, in a rather fairer way, and now Amazon has come up with its own twist …
Background
Apple had been facing increasing scrutiny from antitrust regulators over the 30% commission it charged developers on app sales and in-app purchases.
The company made its first concession back in 2016, when it reduced its cut on in-app subscriptions to 15% in the second year. But the dramatic shift was in its so-called Small Business Program.
While billed as something aimed at small developers, the reality was that 98% of them…
