Coke’s make-your-own label fail: “White lives matter” is OK but “Black Lives Matter” isn’t

The company’s make-your-own label promotion lets customers write short messages on custom Coke bottles. Although Coca-Cola (CCEP)tried to block some slurs and trademarks, social media users were quick to discover that the company’s restrictions were hardly comprehensive — and in some cases blocked inoffensive terms.For example, “Black Lives Matter,” is blocked. But “White Lives Matter” isn’t. Coke included a special rainbow label for pride month, but you can’t write “Gay Pride” on the bottle. However, you can write “I hate gays.” “Hitler” and “Nazi” are banned, but users can customize bottles with the phrases, “I am Hitler” or “I am a Nazi.”

When the company’s system blocks a word or phrase, a message pops up that reads: “Oops! Looks like the name you requested is not an approved one. Names may not be approved if they’re potentially offensive to other people, trademarked, or celebrity names. We’ve worked hard to get this list right, but sometimes we…

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