Digital Orders Means Diners Ask for More Food, No Judgement: Expert

  • Diners feel less embarrassed asking for bigger meals when ordering digitally, an expert told the WSJ.
  • Restaurants have turned to apps or QR codes for ordering during the pandemic and the US labor shortage.
  • “People order more and the tables turn over faster, because they can get their orders and they can get their bills sooner,” Deepthi Prakash said.
  • See more stories on Insider’s business page.

Restaurants are rolling out ways for customers to order digitally, which could lead to diners placing bigger orders because they can hide their embarrassment from servers, one expert has said.

When customers order digitally, rather than through a server, they’re more likely to choose the food they really want, Deepthi Prakash, global director of product and marketing at advertising agency TBWA Worldwide, told…

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