Digital transformation: Thinking beyond the core of your business can help you grow

There’s more to transformation than today’s customers, products and assets.

Image: Shutterstock/robert-kneschke

Digital transformation is one of those buzzy terms that’s come to mean absolutely nothing at all. Much like “alignment” or “platform,” vendors, consultants and leaders bandy the term about with the unstated hope that no one will call them out and ask what they’re actually referring to when mentioning their aspirations to “digitally transform” the business. I’ve seen everything from ERP (Enterprise Resource Planning) implementations to new laptop rollouts breathlessly described as digital transformations, perhaps in an effort to bring some excitement to otherwise tried and true elements of running an IT shop.

SEE: Research: Video conferencing tools and cloud-based solutions dominate digital…

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