- June 11, 2021
- Posted by: Stratford Team
- Category: Business
Oxford resident Lance Giles admitted he was happy to see his guitar pedal business, Dogman Devices, featured on Twitter, but he also felt the platform could only partially tell his story.
Currently a creator and designer of handcrafted electric guitar pedals, Giles’ previous adventures include a 2-year trek to Japan as an English teacher, attempting to become a beer salesman under a Russian entrepreneur, and a brief gig as an underground Japanese punk-rock musician; all before finally starting his black-owned Dogman Devices company. Oh, and he managed to squeeze in writing a novel too.
Guitar pedals are used to modify the sound coming out of electric guitars. Giles explained that without these pedals, an electric guitar just doesn’t have that sound.
“When you think of a guitar pedal, think of that funky sound out of that electric guitar,” Giles said. “Think Jimi Hendrix, I can’t think of a single song Hendrix did where he’s not using that…