- September 28, 2021
- Posted by: Stratford Team
- Category: Business
Facebook’s testing another way to provide more context on paid promotions, this time via a horizontal scrolling display of additional information below the ad image display.
As you can see in this example, some users are now seeing additional advertiser info – like business location, user check-ins and Page followers – below the ad visual.
That could be particularly beneficial in weeding out scammers who are seeking to misuse Facebook ads for nefarious purpose. You can buy fake followers, for example, but it’s harder to falsify physical business check-ins, while the additional location data, which is now compulsory for advertisers in certain categories, could also highlight potentially misleading ads directly in-stream.
Facebook has been experimenting with additional ad context elements since 2016, after revelations that Russian-based groups had sought to influence US voters through targeted Facebook ad campaigns. Among those changes,…