- September 29, 2021
- Posted by: Stratford Team
- Category: Business
PHOTO:
Unsplash
The world has changed and was changing even before 2020. The expansion of eCommerce, digital marketplaces and the accelerated digital transformation all affected customer journeys before the COVID-19 pandemic came through and turned the world upside-down. Over the past year and a half, customers acted in ways never before seen and with the pandemic slowly coming under control, customer behavior is poised to change once again.
These days, customer behavior is nearly unrecognizable from previous years. The customer journey has become more complex, fragmented, multi-channel and multi-origin — and will only remain so in the years to come. Customers are more discerning than ever before, investing their time, energy and money in those companies that meet them where they are and deliver messages personalized to their needs. In this environment, delivering superior visual experiences is essential to acquire and retain retail…
