How to Turn Your Lockdown Idea Into a Business

A podcast, a plot, a business. If lockdown has left you with an idea, now’s the time to get it off the ground. But… how? Here for some inspiration (and three top tips each) are two of Women at Work’s favourite founders.

Jake Hills jakehills.com

Eshita Kabra-Davies, Founder & CEO, By Rotation

“There’s no romantic story here, except that By Rotation’s concept was developed during my honeymoon!” says Eshita Kabra-Davies. “I founded my tech startup as a side hustle while working full-time at a hedge fund. I spent evenings and weekends creating the beta platform and attending sustainable fashion events in order to build up my network. When By Rotation hit certain targets I had set, I finally left my seven-year career in investment management. Growing a fashion rental app during the pandemic has been no easy feat, but I’m so proud of what our lean team has accomplished since our launch 19 months ago. Not only are we the largest fashion rental…

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