Small Business Marketing Goes Virtual Due to Covid-19

WASHINGTON, July 15, 2021 /PRNewswire/ — Small businesses are increasing spending on digital marketing in response to changing consumer behavior during the Covid-19 pandemic, according to a meta-analysis of data by SCORE, mentors to America’s small businesses. As consumers continue to purchase products and services online, 91% of small business owners will engage in some form of digital marketing this year. 

Businesses plan to increase digital marketing budgets this year:

Infographic created by SCORE on how the Covid-19 pandemic impacted marketing for small businesses.

  • 78% of business owners plan to increase digital marketing spend.
  • 73% plan to increase total social media budget and 45% plan to increase social media advertising.
  • 35% plan to increase video advertising.

Website and social media are business owners’ preferred digital marketing channels:

  • 51% of business owners use a company website.
  • 49% use social media.
  • 34% use…

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