- July 29, 2021
- Posted by: Stratford Team
- Category: Business
Early last year, Ben & Jerry’s faced the kind of challenge most businesses dream of: home delivery of their ice cream was booming, in part because so many people were getting their meals delivered at home. To let more people know that they could get a pint of Ben & Jerry’s delivered with their food, though, they needed lots and lots of images – pairing their many different flavors with popular delivery meals like pizza, curry, and hamburgers.
The solution: 3D virtual photography. Using 3D creation tools, they produced a huge number of visual assets in just a few weeks, pairing traditionally shot images of a pizza party, for instance, with 3D renderings of their ice cream. The approach made it quick and easy to swap Cherry Garcia in for Americone Dream in that pizza party image or change the American branding of a flavor for the Brazilian packaging. The images of the ice cream all looked perfectly mouthwatering, with just the right mix of ice cream and…