The CEO of MuleSoft consulting partner Apisero shares his advice for building a successful company in the Salesforce ecosystem  — and the pitch deck that convinced Salesforce Ventures to invest

Vijay Rao Apisero Vijay Rao is the CEO and founder of Apisero, a MuleSoft consulting firm.

  • MuleSoft consulting partner Apisero recently announced an investment from Salesforce Ventures, that will bring it deeper into the Salesforce ecosystem.
  • Apisero provides consulting services for Salesforce-owned MuleSoft and as part of the funding, it will expand its practice to include Salesforce’s industry specific clouds for financial services and healthcare. 
  • Apisero CEO and founder Vijay Rao declined to share the amount of funding it received from Salesforce Ventures, but said it will be key to growing the consulting firm.
  • MuleSoft is key to Salesforce’s goal of helping its clients get a “360-degree view” of customer data. 
  • Business Insider spoke to Rao about his advice for building a successful company in the Salesforce ecosystem and the pitch deck Apisero used to attract funding from Salesforce Ventures. 
  • Visit Business Insider’s homepage for more stories.

About two and a half years after Salesforce bought software integration company MuleSoft for $6.5 billion, its venture arm, Salesforce Ventures, injected funding into a MuleSoft consulting partner, Apisero. The October round was the first-ever venture funding Apisero had ever received — and will be a catalyst for the firm to enter the broader Salesforce ecosystem. 

“It’s great validation for what we’re doing,” Apisero CEO and founder Vijay Rao said, though he declined to share the amount of funding it received from Salesforce Ventures. The money came from Salesforce Ventures Trailblazer fund, which focuses on helping the “next generation” of cloud consulting partners, and Rao said that it will help Apisero recruit talent and leadership to help grow the company as it widens its consulting services beyond MuleSoft — it currently helps customers implement MuleSoft tech, runs trainings, and builds software connectors to expand the product —  to focus on Salesforce’s Financial Services Cloud and Health Cloud.  

MuleSoft, which makes tools to bring data from one piece of software into another whether or not the systems have an official integration, has become a key part of Salesforce’s goal to offer clients a “360-degree view” of their customer data

Apisero attracted Salesforce’s attention in part because it was named a MuleSoft “partner of the year” in August. Rao attributes his success to three factors: aligning his company’s vision to MuleSoft’s vision, being extremely nimble to keep up with the needs of MuleSoft and its customers, and being honest with customers and MuleSoft.

Rao also plans to continue that approach as Apisero tackles consulting for Salesforce’s financial services and health products —  and it helps that many of its current clients are already in these industries. 

The firm has grown extremely fast, including a 300% increase in overall customer acquisition since the beginning of 2020, with 170 customers. Apisero currently has 650 employees, with teams in the US, Canada, India, Australia, and Mexico and plans to grow that to 1,000 by the end of the year. 

Here’s the pitch deck Apisero used to attract funding from Salesforce Ventures.

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