Tuscumbia business named 2021 Emerging Retailer of the Year

TUSCUMBIA, Ala. — The Shoppes at Coldwater owners Ashley Morrow, Skip Nichols and Josh Kelley were all smiles Tuesday morning, as well they should. The Alabama Retail Association in Montgomery has named the business Emerging Retailer of the Year for 2021.

“It’s so humbling and it’s so surprising, but then I think about my team and I think about the customers that rallied around us and I just feel incredibly lucky that not only we survived 2020, we thrived in 2020 and we’re continuing that tradition in 2021,” Morrow said.

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The Emerging Retailer of the Year Award began in 2012 and The Shoppes at Coldwater in Tuscumbia is the first business in The Shoals to ever receive it.

An award judge applauded how the owners adapted to face challenges during the pandemic and also, how they helped other businesses survive.


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