Weak Data Practices Put Consumer Trust at Risk for Your Business.

  • Consumers have growing concerns about data privacy, a new KPMG survey found.
  • Businesses have been collecting more and more data over the past year.
  • There is an opportunity to rebuild consumer trust, but business leaders need to prioritize it.

Eighty-six percent of people are more worried about data privacy than they used to be, a recent survey by KPMG found. As data collection has ramped up in recent years, 40% of general-population respondents now say they don’t trust companies to use their data ethically.

The survey showed that consumer unease has grown as business leaders have reported increased data collection. In the same study, 70% of business leaders said their companies increased collection of consumer data over the past year. Thirty-three percent of business leaders said consumers should be concerned about how…

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