- June 27, 2021
- Posted by: Stratford Team
- Category: Business
(Photo credit should read LOIC VENANCE/AFP via Getty Images)
AFP via Getty Images
Here are five things in technology that happened this past week and how they affect your business. Did you miss them?
1 – Google delays the extinction of cookies.
This week Google, bowing to pressure from partners and customers, decided to delay their plans to scrap cookies – those little apps that download to a device and track a user’s online behavior. The delay will last until late 2023 so that publishers, advertisers and regulators have more time to make their plans – and to adopt other technologies being developed by the tech giant to replace. (Source: Wall Street Journal)
Why this is important for your business:
It’s not just publishers and advertisers that leverage cookies. Many small companies spend significant dollars on advertising tools to track and target potential customers and drive them to their websites. They are doing this using…
