George Korten, Owner of George Martin Restaurants on Long Island, Talks Business

George Korten and his company, the George Martin Group, have built a restaurant brand on and beyond Long Island including George Martin The Original and GM Burger Bar, both in Rockville Centre; Grillfire in Merrick; and George Martin’s Strip Steak in Great River. There’s also George Martin’s Grillfire and Italian concept Vivo, both in The Hotel at Arundel Preserve, Hanover, Md. We talked with Korten about restaurants persevering through the pandemic and beyond.

What unites and differentiates your restaurants?

It’s a multiconcept company. All the concepts are different — however, a passion for hospitality and attention for detail are focal points. With everyone that we hire, we look for an emotional IQ, an understanding of people and how to serve them and make them feel good about their experience. We’re in the business of making…

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