Facebook Touts ‘Good Ideas Festival’ for Small Businesses

Facebook this week expanded on a campaign to support small businesses as they recover from the negative effects of the pandemic. The social network started a seven-week virtual experience called the “Facebook Good Ideas Festival” to offer free training and advice on how to use its platform to strengthen their marketing strategies. 

​The launch of the festival coincided with the observance of the United Nations Micro, Small and Medium-sized Enterprises (MSME) Day on June 28. Facebook collaborated with the International Trade Center, a development agency started by the UN and World Trade Organization, to provide content aimed at helping small businesses to rebuild. 

​“Throughout the festival, we’ve got both inspirational and educational content covered,” Michelle Klein, vice president of global customer marketing, said in a blog post. “You’ll have ongoing access to free digital skills training and interactive workshops that will help…

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