Refocusing business models as other interests gain popularity amid pandemic

CHARLOTTE, N.C. (WBTV) – What do you say when someone asks you what there is to do in Charlotte?

Chances are, breweries are going to come up. Charlotte has nearly 50 breweries – and they just keep coming. It’s a big business here.

It’s why we were kind of confused when Unknown Brewing made an announcement last month. Founder Brad Shell said he’s leaving his brewery and his tap room behind. He was leaving the business at the end of summer.

This isn’t a case of a struggling company at all. It’s about resetting priorities – a side effect of COVID-19. 

Brad is refocusing efforts on a part of the business that is really taking off: The Unknown Ginger Ale line.

We stopped by the tap room to talk to Brad about the decision.

Jamie: A couple weeks after this announcement, has it sunk in?

Brad: No, not really. We’ve got so much work to do, and so much moving forward that we haven’t really had time to process everything. It’s a fun whirlwind of…

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