- July 5, 2021
- Posted by: Stratford Team
- Category: Business
Drror Nahumi of Norwest Venture Partners predicted that sales would be a “hot area” for innovation following the outbreak of COVID-19. As it turns out, he was right. Many firms throughout the world discovered a slew of flaws in their internal and external business processes due to the global pandemic, of which many they were previously unaware.
As supply chains were disrupted and more interactions took place online than ever before, whatever vulnerabilities that existed were exposed in relatively short order in the weeks and months following the first wave of global COVID-19 cases.
As a result, B2B buyers and sellers were forced to go fully digital. However, what started out as a crisis response has now turned into the new normal, with far-reaching implications for how B2B buyers and sellers must do business and interact with each other. Interestingly, only about 20% of B2B buyers indicate they want to return to inperson sales, and…
