- July 5, 2021
- Posted by: Stratford Team
- Category: Business
Tiny Earth Toys, a Durham-based toy subscription company, is a pandemic baby of sorts. After Rachael Classi took a few months off from work during COVID to care for her two daughters, she saw a need for a service that makes it easy for parents to switch out their kids’ old toys for new, age-appropriate ones, but doesn’t come with all the clutter.
“I had more space to be present in our home and observe what habits we had begun to form,” Classi tells me. “Something wasn’t quite sitting right in how we were consuming and discarding toys.”
Classi, the founder and CEO, launched Tiny Earth Toys in September 2020 and offers toys for kids ages 0 to 4. Subscriptions start at $29 a month. I checked in with her to learn more about how it started, how it works and what’s next. Here’s a Q&A.
Go Ask Mom: How did Tiny Earth get its start? What was your aha…
