- July 11, 2021
- Posted by: Stratford Team
- Category: Business
SPOKANE — Gonzaga University’s Next Level program, which aims to help student-athletes build their brands as they look to profit from their name, image and likeness rights, is getting a boost from the university’s School of Business Administration.
The business school will provide on-campus instruction to student-athletes on topics including personal brand management, entrepreneurship and financial planning, Gonzaga announced Thursday.
“Providing an excellent business education informed by our university’s mission and values is what we do,” Ken Anderson, dean of Gonzaga’s School of Business Administration, said in a statement. “We are so excited to be a part of the Next Level initiative.”
The Next Level program was unveiled late last month, just over a week before the NCAA announced rules allowing student-athletes to profit off their name, image and likeness rights (also known as NIL rights) during their…
