- July 21, 2021
- Posted by: Stratford Team
- Category: Business
LEXINGTON, Ky. (WKYT) – In just a few weeks, Wildcat fans will be back in their seats at Kroger Field.
“The excitement of people coming into the store are just excited about the season, excited about the team, excited about sports in general. So they’re ready to buy and they’re ready to buy big,” said Joe Kawaja, president of Kentucky Branded.
At Kentucky Branded, they’re ready to sell big.
“In a lot of cases, people haven’t bought a UK shirt in two years. So they’re very excited to go back out, be at the game and wear a new shirt. They won’t pull the old one out of the closet because they want to wear a new one. They haven’t done it in a couple years,” Kawaja said.
Kawaja says they do their biggest UK apparel and gear sales on game day weekends. Since fans weren’t filling the stadium or even tailgating last year, they missed out on a whole season of sales.
“Luckily for us we sell a lot of state pride and different brands that…
