- July 25, 2021
- Posted by: Stratford Team
- Category: Business
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- General Motors sued Ford for trademark infringement over its “BlueCruise” self-driving tech.
- “Ford knew exactly what it was doing” when it used a brand name similar to GM’s “Cruise,” GM said.
- “We think GM Cruise’s claim … is meritless and frivolous,” a Ford spokesperson said.
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General Motors on Friday filed a lawsuit against Ford over the branding of its “BlueCruise” hands-free driving tech.
Ford’s April announcement of its BlueCruise tech amounted to a “brazen attempt” to co-opt…
