Richmonder’s baking passion turns into burgeoning family business during the holiday | Richmond Free Press

It’s holiday time — a time for family and friends and to give thanks for blessings of the past year.

Richmonder Linda Shaw is doing just that — giving thanks as she makes memories and money with her LindaGrams, a trademarked graham cracker-based cookie she created and now sells online and in pop-up events.

Mrs. Shaw fell in love with baking cookies at age 12. Since then, she has been making treats for family events and to give as gifts to friends.

With the push of her adult children, Mrs. Shaw decided to put her LindaGrams on the market. In May, she sold them at the RVA Black Farmers Market and discovered her tasty treats were a hit with the public.

Her effort is now a family affair, with the LindaGrams team consisting of her husband, Lionel, and three children, Raymond, 41; David, 35; and Maya, 28. Each has a specific task and helps in the collective effort to get the product to market. Raymond and Maya are responsible for marketing,…

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