- December 20, 2021
- Posted by: Stratford Team
- Category: Business
The new chief information officer of Farmers Business Network Inc.—a company that runs an
Amazon.com
-like platform for farmers to buy supplies from seed to pesticides—plans to use data to sharpen the insights it offers farmers, as well as bring more of them to the site and keep them coming back.
Kumud Kokal,
a former vice president of e-commerce firm
Stitch Fix Inc.,
joined the seven-year-old San Carlos, Calif.-based network and platform in October in the newly created role.
“We want to make sure that the data that you get back, the insights that you’re generating are very much applicable to you,” Mr. Kokal said, “so that means localization, giving you information that is very relevant in your ZIP Code, on your farm.”
FBN says it has 33,500 members across the U.S., Canada and Australia and operates more than 25 warehouses. Its members…
