- December 20, 2021
- Posted by: Stratford Team
- Category: Business
What was everyone worried about?
Having spent much of the last two years talking about how sport should be preparing itself for a barren spell in the wake of the pandemic, 2021 seemed to challenge that theory as rights holders – at the top table, at least – signed off on contracts worth more than any the industry has seen before.
Whether it was new domestic broadcast deals for some of the world’s premier sports leagues, cryptocurrency platforms throwing huge wads of cash at whoever would pay them any attention, or state-owned investment funds buying social institutions, substantial sums of money changed hands in sport over the last 12 months.
While each of those deals has the potential to bring about significant change within the industry, one thing has remained consistent – SportsPro has been following it all.
January
With much of the world still stuck in…
