- December 22, 2021
- Posted by: Stratford Team
- Category: Business
AT&T Image
Microsoft reached a deal to acquire AT&T’s advertising technology division, Xandr, seeking to strengthen its own advertising business as the industry shifts away from online tracking technologies.
AT&T has reportedly been seeking to divest Xandr since earlier this year, part of a broader effort to slim down its business. The telecom giant is separately spinning out its WarnerMedia business in a merger with Discovery.
Xandr will help Microsoft develop an ad tech platform for “a post-cookie world,” says Mikhail Parakhin, Microsoft’s President of Web Experiences, in a blog post, referring to the tech industry’s shift away from tracking technologies that target ads based on a user’s online activity. He said their approach “respects consumer privacy preferences, understands publishers’ relationships with consumers and helps advertisers meet their goals.”
Microsoft, which owns the Bing search engine…
