- December 23, 2021
- Posted by: Stratford Team
- Category: Business
Skift Take
Around the world in 11 online travel agencies. Use our 2022 Online Travel Agency Factbook to compare the performance of booking sites from across five continents.
Skift Research’s Online Travel Agency Factbook is your one-stop shop to understand the global universe of online booking sites.
We collected data on and built individual profiles for the 11 largest publicly traded online travel agencies. We analyzed the scale, revenue, growth, profitability, historical performance, and customer acquisition ability of each OTA.
These businesses span five continents and account for a majority of all global online bookings (we estimate they represent 75 percent of the total market).
This dataset allowed us to build a global market size as well as to draw up an apples-to-apples comparison of each business and understand how each OTA stacks up to their competitors across key performance…
