- December 23, 2021
- Posted by: Stratford Team
- Category: Business
Jargon is a perpetual part of business life we all love to hate. It’s easy to mock the latest buzzwords, but as much as we all jeer everyone suddenly “closing the loop” or searching for “synergies,” a new crop of trendy words springs up as reliably as the seasons turn each year.
Science suggests that’s both because humans have a tendency to lean on fancy-sounding vocabulary when they feel insecure, and because yesterday’s maligned buzzwords become tomorrow’s standard business language. But it might also be because buzzwords, annoying as they may be, also tend to capture something real and true about our collective anxieties, aspirations, and general state of mind at a particular moment of time.
If that’s true, then 2021 has definitely been one long, challenging “journey” for all of us.
2021 has been quite a “journey.”
“Mentions of the word ‘journey’ by S&P 500 executives on conference calls this year have soared almost 70 percent to 3,091, making…
