- August 21, 2022
- Posted by: Stratford Team
- Category: Economy
This story was initially published in The Creators — a newsletter about the people powering the creator economy. Get it sent to your inbox.
First came the creators. Then came the merchandise. Many prominent social media personalities profit from their platforms, and one way they do this is selling products associated with their brands. For example, YouTuber MrBeast (103 million subscribers) released a line of chocolate bars. TikTok star Charli D’Amelio (145.4M) sells enough unique clothing that someone could wear a different outfit every day for two months. Even Jonathan Graziano (4.5M)—owner of Noodle, TikTok’s favorite pug who refuses to stand up most mornings—released Noodle-inspired merchandise including t-shirts, pillows, and a children’s book called Noodle and the No Bones Day.
Many startups have tapped into this new market to streamline the merchandise supply chain, leaving the creators to do what they do best—make…
