- June 23, 2021
- Posted by: Stratford Team
- Category: Business
In my role as an advisor to small businesses, I still find that many of you still claim to have a negligible online presence, and don’t feel it necessary to monitor your reputation there.
I have to point out that the rest of the world looks for you online before visiting your business, finds talk about you on Yelp and social media sites, and what they see can make or break your business.
Today your reputation online is more important than your price, service, or location. Despite what anyone tells you, you can and must manage it both before and after it may turn negative.
I can provide you the basics in strategy and tactics, but I was impressed with the guidelines in a new book, “Control the Narrative: The Executive’s Guide to Building, Pivoting and Repairing Your Reputation,” by Lida Citroen. She is an expert in this area, with some great stories to tell.
Here is her summary and mine of the steps that every business owner should follow in assessing and…
