28 LGBTQ-owned brands and businesses to support in 2021

Over the years, you’ve probably seen companies embrace Pride Month through advertising campaigns — including rainbow flag logos and even limited-edition items like Skittles’ colorless candy. But it wasn’t always like this — LGBTQ-inclusive ads only really started to appear in the ‘70s. It was vodka brand Absolut’s introduction of its rainbow bottle in 2009 that was a “tipping point” for Pride Month marketing with other brands’ campaigns starting to “slowly trickle out” soon after, explained Kristin Comeforo, an associate professor of communication specializing in LGBTQ representation in mainstream marketing. Since then, “what has changed is that being supportive and inclusive of LGBTQ+ community is more the rule rather than the exception,” Comeforo said.

SKIP AHEAD Notable products from LGBTQ-owned businesses | LGBTQ-owned brands

But for some LGBTQ-owned businesses, the attention during June doesn’t necessarily mean…

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