- June 21, 2021
- Posted by: Stratford Team
- Category: Business
June
21, 2021
6 min read
Opinions expressed by Entrepreneur contributors are their own.
“To engage with customers and satisfy their need for speed, businesses must re-engineer their approach. Today, it’s about giving the customer what they want, when they want it and how they want it, or they’ll go someplace else.” — Judith E. Glaser, best-selling business author and creator of Conversational Intelligence® (1946-2018)
We are all shoppers. We all participate in what is known by consumer marketers as “The Buyer’s Journey.” We become aware of products. Consider and compare them. Decide and then purchase them.
Many of us need to see a product live, hold it, perceive it. We don’t necessarily trust what we can’t see in person. This journey does not end at the purchase. We consume the product and form impressions based on…
