4 Common Mistakes to Avoid As a First-Time Business Founder

• Heather R. Morgan is a tech entrepreneur, surrealist artist, and investor in SaaS companies.
• While scaling her company to success, she says she learned what mistakes founders should avoid.
• Be prepared for the hard work to continue, bolster your personal brand, and don’t hire friends.

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When I was only 23, I started my company by myself, with no outside funding or support. In a few years, I scaled the…

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