- July 12, 2021
- Posted by: Stratford Team
- Category: Business
July
11, 2021
5 min read
Opinions expressed by Entrepreneur contributors are their own.
The past year has undoubtedly demanded pivots and change in more ways than anyone could have imagined. Businesses were catapulted into endurance mode with a singular focus: survival.
As new survival methods (and messaging) became the norm, entrepreneurs fell into a pattern of using their message to bridge the gap from unprecedented to post-pandemic. The rise of the small business, competition and an oversaturation of information make for a crowded space that calls for differentiation. In the face of a re-emerging world, it’s long overdue for business owners to approach marketing their businesses in new and inventive ways by focusing on conscious consumerism, intentional inquiry and the human experience — all without the overwhelm of what…
