- December 21, 2021
- Posted by: Stratford Team
- Category: Business
When I first began working with startups over 20 years ago, I was like most people–I feared challenges and wanted to avoid them. People naturally avoid what frightens them, in life and in business, but giving in to that fear–the “what ifs?” and worst-case scenarios–can be crippling. In the last decade, I’ve learned to see obstacles to my success as opportunities to improve instead of falling prey to the thoughts and behaviors that may come out of fear.
Here are the top five ways to avoid this fear in your business:
Take control of a challenge by controlling your fears surrounding it. In 2018, our company was having cash flow issues and barely running at a profit. Our monthly advertising bills were due upfront, but we collected money from our partners at the end of the month. We were struggling to pay our bills and make payroll, so when our largest advertiser, already late on a payment, asked for another month, I gave in to fear and panicked. The money…

