- December 27, 2021
- Posted by: Stratford Team
- Category: Economy
The vintage pop song says, “Monday morning, you gave me no warning of what was to be …”
No disrespect to The Mamas & The Papas, but I do that nearly every Monday (morning).
Perhaps not warnings, but notices, alerts, signposts as to what may lie ahead. It was necessary, as 2021 has in some ways been more surprising than 2020 — and that’s saying something.
It started by framing six trendlines, and the concept of “digital-first” tied them together.
On the first Monday of 2021, I wrote: “Now, digital is the first — and in some cases the only — touchpoint that consumers have with merchants and that businesses have with other businesses. 2021 will be the year businesses recognize that digital isn’t another channel to deploy and manage, but the front door to getting and then keeping their customer relationships.”
We believed it then as now, but the speed and scale at which it’s happening still amazes.
By…
