- July 30, 2021
- Posted by: Stratford Team
- Category: Business
July
29, 2021
5 min read
Opinions expressed by Entrepreneur contributors are their own.
At the start of a business, it can be difficult to know what is best. How does one grow? Should you keep expanding your product line or focus on getting new customers?
Getting lost in this maze will inevitably lead you down an unproductive path, and all too soon, your company becomes more of a has-been than anything else. I’m sure we’ve all seen our fair share of them — companies that were good for a while but then just stopped being so great.
1. Define your “why”
The best way to know why you’re launching your business is by understanding the difference between personal needs and marketplace demand.
Personal needs are something that comes from deep inside of us, whereas marketplace demands arise when people can’t find a solution for their…
