- July 8, 2021
- Posted by: Stratford Team
- Category: Business
Here are six ways to learn from COVID-19 and prepare for a future crisis.
July
8, 2021
4 min read
This story appears in the
July 2021
issue of
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1. Diversified the supply chain.
“In early 2020, we found ourselves crippled. Our signature pink paper came from a supplier in Italy, our glassware came from another in China, and all our manufacturing was done at a facility in Los Angeles. Each of these critical partners was shut down at one time or another. We learned we had to diversify our manufacturing and supply-chain base. So we now work with four manufacturers in L.A. to make our fragrances and candles, and we have agreements with third-party logistics partners to ship our goods.” — Matthew Herman, founder, Boy Smells
2. Expanded marketing.
“We were reliant on digital…
