- June 16, 2021
- Posted by: Stratford Team
- Category: Business
Would Google still be Google if the founders had stuck with their nickname for the business and called their company BackRub? Would Sony have become a global powerhouse if it kept its original name, Tokyo Tsushin Kogyo? And which would you prefer, a Pepsi or a nice cold can of Brad’s Drink?
Looking back at naming near misses is funny. It also illustrates just how incredibly important it is to select the right name for your business. As well as how easy it is for even smart entrepreneurs to almost go horribly, hilariously wrong.
That’s why we rounded up the best advice from top branding experts, as well as in-the-trenches stories from entrepreneurs, to flag up the most common pitfalls that trip up founders when choosing a name for their new startup, so you can avoid them.
1. They don’t do their legal due diligence.
Let’s cover the basics first. Just about every entrepreneur and expert I spoke to about naming a business kicked off their comments…
