8 Ways Your Business Startup Strategy Should Parallel the Military’s

Many of you may not think of it this way, but penetrating a target market with your startup is a lot like a military invasion.

I’ve learned over the years that you need to start with specific goals, a focused strategy, and a motivated and prepared team in order to penetrate competitive defenses. Too many entrepreneurs I know charge into battle with only their passion, and hope for the best.

I recommend you review the business startup experiences of some successful entrepreneurs with a heavy military influence, such as R.Riveter, which landed $100,000 from Mark Cuban on Shark Tank, to enlist military spouses from across the country to make fashion handbag components.

Here are some key strategy elements I see highlighted by the military:

1. Gather your intelligence on where and when to hit first.

Too many entrepreneurs push their product out without the proper scouting on high return or weak points in the existing market. They assume their innovation will…

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