Accenture Acquires Bionic to Help Brands Drive Customer Growth and Innovation

NEW YORK–(BUSINESS WIRE)–Accenture (NYSE: ACN) announced it has acquired Bionic to help clients ignite customer growth through an entrepreneurial approach designed for large organizations, enabling them to launch new products and businesses that fulfill unmet customer needs. The acquisition strengthens Accenture Interactive’s ability to help its clients drive growth by reimagining experiences and seizing new market and customer opportunities with less risk and more confidence.

Based in New York and founded in 2013, Bionic leverages its proven growth model, tools (GrowthOS™), and entrepreneurial mindsets to institutionalize growth across Fortune 1000 companies. Bionic is comprised of 40 entrepreneurs, growth investors, and designers who have helped leading businesses including P&G (Growth Works), Exelon and AB InBev’s ZX Ventures, among many others.

“We believe venture capital and entrepreneurship are forms of management and…

Read more…