- June 21, 2021
- Posted by: Stratford Team
- Category: Business
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.
Addressable Supergroup
Some marketers are pushing their TV partners to operate more as the large digital companies that allow them to target ads to specific audiences. To address that need, the TV distributors Comcast, Charter Communications, Altice, Dish Media and Vizio are among eight companies that have banded together to create a consortium called Go Addressable. It’s part of an effort to advance addressable TV advertising and make it easier to navigate a fragmented landscape, The Wall Street Journal reports. That’s been challenging in the streaming ecosystem, where advertisers must cobble together inventory from multiple streaming services, smart TV companies, cable operators and programmers to precisely target viewers. Go Addressable isn’t building any ad tech to solve those challenges, but will identify issues and attempt to create…
