- July 7, 2021
- Posted by: Stratford Team
- Category: Business
Allen-based PFSweb Inc. will sell its customer experience and commerce agency business LiveArea to Merkle Inc. in a $250 million deal, the company announced Tuesday.
LiveArea is one of two business lines that make up PFSweb, a global commerce services company established in 1994. The LiveArea business works with companies ranging from Adidas to Yeti and generated about $85 million in revenue in the 12 months ended March 31.
PFSweb is also exploring strategic alternatives for its remaining business, PFS, which provides e-commerce order fulfillment and management for companies like consumer products giant Procter & Gamble, L’Oreal, Pandora jewelry and Anastasia Beverly Hills cosmetics.
“When you have a transaction that’s a win for both companies, for shareholders and for our teams, that’s unique,” said Michael Willoughby, PFSweb chief executive officer.
The company expects net proceeds of between $185 million and $200 million following the…
