- June 12, 2021
- Posted by: Stratford Team
- Category: Business
Things had been looking good for Charleston Gourmet Burger, a small family business based in South Carolina. Founded by husband-and-wife team Chevalo and
Monique Wilsondebriano
in 2012, it sold its burger sauces and marinades in thousands of stores across the U.S., on the shopping channel QVC and directly to customers through its website. Just before the pandemic led to lockdowns in March, the couple made the fateful decision to stop selling through stores and to concentrate on online sales.
It proved to be a near-fatal mistake for their small business, which is the family’s sole source of income, and employs all four of the couple’s teenage and adult children, as well as Mrs. Wilsondebriano’s sister and mother.
In the
Amazon
AMZN -0.08%
era, selling online is one thing, but actually getting products to customers fast enough to make them happy is…
