- June 18, 2021
- Posted by: Stratford Team
- Category: Business
Amazon is following in the footsteps of app store giants Apple and Google with this week’s introduction of its Amazon Appstore Small Business Accelerator Program. The new program will reduce the commissions Amazon takes on app developer revenues for qualifying smaller businesses. Previously, Amazon’s Appstore took a 30% cut of revenue, including that from in-app purchases. Now, it will take only 20% from developers who earned up to $1 million in the prior calendar year. The program will additionally offer AWS credits.
This program’s structure is similar to Apple’s App Store Small Business Program, announced in late 2020, which reduced Apple’s cut to 15% for developers who earn up to a $1 million threshold, after which they’re moved to the higher 30% standard rate. This rate then continues as they enter the following year. Google, more recently, took a slightly different course, by lowering the commissions to 15% on the first $1 million…
