- December 22, 2021
- Posted by: Stratford Team
- Category: Business
Party guests and fans of the brand, decked out in AMI’s fall collection, enjoy the store opening … [+] party at the Empire State Building on December 9, 2021.
Photo by Landon Norman courtesy of AMI
“We’re just like young kids; we want to have fun, but we also are serious about doing business,” explains AMI CEO Nicolas Santi-Weil. The French businessman was speaking from his home office in Paris, days after returning from New York where he and creative director and founder Alexandre Mattiussi opened the first AMI store in Soho, marking the occasion with a celebratory party in the Empire State building, just in the nick of time before the Omicron variant threatened events globally.
AMI CEO Nicolas Santi-Weil
Photo courtesy of AMI
The party, which took place on the 78th floor of the building, aimed to interpret New York through a French lens, i.e., champagne and cocktails. The brand signature…
