- June 15, 2021
- Posted by: Stratford Team
- Category: Business
Before the pandemic, Victoria Cummings and her husband, Morrice, curated private, intimate dinner and cocktail parties centered on human connection. But once COVID hit, business for Revel Events came to a halt.
“We’re not caterers but we had to pivot,” says Cummings. A charcuterie board enthusiast, she had a ton of experience creating elaborate spreads of cured meat, cheese, and veggies, for their events, a hobby she continued at home. Friends, family, and clients wanted spreads too, so she created Detroit Charcuterie Co. in February 2021 to meet the sudden demand.
But Cummings, a professor and board-certified behavioral scientist, knew that to build her side business she’d have to tap into her creative side. A self-described novice on social media— “I don’t know how to create a reel”— she sent samples of her creations to social media influencers, realtors, photography studios, and luxury picnic businesses, hoping they’d like her…
