As the Danbury Fair mall attracts new business, experts say ‘creativity’ needed to ‘survive’

DANBURY — As the Connecticut Post Mall seeks to turn open space into apartments, the Danbury Fair mall says it’s seeing success in attracting new businesses.

Several new stores and a restaurant have opened during the coronavirus pandemic, while Shake Shack and Longhorn Steakhouse are on the way. While the mall still has vacant space, store openings bucks the common thinking that COVID could spell trouble for brick and mortar retail locations, especially malls.

“We’re really seeing some activity in back fills and backfilling some closures that happened due to COVID,” said Maura Ruby, senior property manager for the Danbury Fair mall.

Urban Outfitters, for example, is expected to fill Microsoft’s former spot in the winter, she said. Barbarie’s Grill took over the former Brio Tuscan Grille space.

Innovation needed

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