- December 21, 2021
- Posted by: Stratford Team
- Category: Business
AT&T will sell its advertising marketplace platform Xandr to Microsoft, the company disclosed Tuesday morning in a release.
The financial terms of the deal were not disclosed by either AT&T or Microsoft. AT&T said the sale does not include its advertising business that supports DirecTV, and that the transaction will be subject to customary closing conditions and regulatory review.
“Microsoft’s shared vision of empowering a free and open web and championing an open industry alternative via a global advertising marketplace makes it a great fit for Xandr. We look forward to using our innovative platform to help accelerate Microsoft’s digital advertising and retail media capabilities,” Xandr VP and general manager Mike Welch said in a statement.
In July, Axios reported that AT&T was quickly trying offload the advertising business as it had been losing “tens of millions a year” under AT&T’s gross mismanagement. AT&T reportedly wanted to get…
